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McClatchy

1950 South State Street
Tacoma , WA
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Data Analyst

McClatchy
Tacoma, WA Full-time
Posted on July 26, 2018

Work with sales staff to create in-depth analysis of client customer files through LIFT (Leveraging Insights For Targeting) process.  Supports West Region Strategic Account Teams.  Lead strategic problem-solving process through LIFT.  Maintain/Update LIFT presentation to continuously improve.  Share best practices and train sales staff on process.

Primary Responsibilities:

  • Assume role of project lead for research portion, directing the LIFT process through a checklist of steps and meetings
  • Conduct deep analysis by enhancing client supplied data to reveal insights/opportunities for our business partners
  • Act as the data specialist, providing consumer insights and direction for collaboration build of strategy
  • Maintain expertise to utilize data/tool sets available to research team
  • Continue to drive innovation resulting in market-leading presentation of quality and use of data in decision-making
  • Share best-practices to spread adoption and train team members new to the processes/tools
  • Maintain relationships w/sales directors, account managers, reps throughout projects.

Key Competencies: 

  • Understanding client business category
  • Project management skills
  • Strong communication, analytical, data-mining and organizational skills
  • Work Independently and/or with team
  • Take initiative, create solutions
  • Multi-task under deadline
  • Knowledge of all advertising channels
  • Proficient in analysis software
  • Flexible to learn new tools/processes
  • In touch with evolution/change in marketing