Data Analyst
McClatchy
Tacoma, WA
Full-time
Analysis
Posted on July 26, 2018
Work with sales staff to create in-depth analysis of client customer files through LIFT (Leveraging Insights For Targeting) process. Supports West Region Strategic Account Teams. Lead strategic problem-solving process through LIFT. Maintain/Update LIFT presentation to continuously improve. Share best practices and train sales staff on process.
Primary Responsibilities:
- Assume role of project lead for research portion, directing the LIFT process through a checklist of steps and meetings
- Conduct deep analysis by enhancing client supplied data to reveal insights/opportunities for our business partners
- Act as the data specialist, providing consumer insights and direction for collaboration build of strategy
- Maintain expertise to utilize data/tool sets available to research team
- Continue to drive innovation resulting in market-leading presentation of quality and use of data in decision-making
- Share best-practices to spread adoption and train team members new to the processes/tools
- Maintain relationships w/sales directors, account managers, reps throughout projects.
Key Competencies:
- Understanding client business category
- Project management skills
- Strong communication, analytical, data-mining and organizational skills
- Work Independently and/or with team
- Take initiative, create solutions
- Multi-task under deadline
- Knowledge of all advertising channels
- Proficient in analysis software
- Flexible to learn new tools/processes
- In touch with evolution/change in marketing