The News Tribune

1950 South State Street
Tacoma , WA
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Digital Operations Lead

The News Tribune
Tacoma, WA Full time
Posted on February 12, 2018

Job Summary:

The Digital Operations Lead is responsible for all pre- and post-sale activities including scheduling, trafficking, optimizing and reporting of digital ad campaigns. This position manages direct relationships with all product and service vendors and serves as a critical partner to sales reps. 

Salary:  $48k-$52K

Responsibilities and Duties:

Fulfillment and Campaign Management

  • Manage post-sale and fulfillment process, including optimization and retention of new/existing digital accounts
  • Oversee the scheduling, trafficking, confirmation, and reporting of online campaigns
  • Monitor performance and pacing of campaigns
  • Regularly review campaigns and associated analytics to identify optimization opportunities
  • Perform daily, weekly and monthly campaign performance reviews
  • Communicate promotion opportunities to clients to increase revenue
  • Monitor and manage department compliance specific to product requirements, processes and billing

Business Management

  • In partnership with finance, complete monthly digital audit and reconcile issues
  • Manage all product rates, floor requirements, and setup of rates within required systems
  • Serve as primary market contact with third-party vendors, fully understanding their product offerings, communicating changes/new opportunities to team, resolving issues and managing workflows
  • Develop and maintain all documentation and collateral related to process and implementation surrounding products
  • Evaluate overall systems, tools, and processes in place to ensure ongoing efficiency in support of sales, products, and programs
  • Develop and improve back-end processes and procedures as needed. Conduct formal and informal training to keep staff on top of the digital channel and associated solutions and services
  • Oversee market training schedule to ensure maximum knowledge increase with minimal time out of field
  • Collaborate and communicate any changes that might impact other teams and/or campaigns
  • Coach direct reports to success. Inspire and motivate team and effectively communicate overall vision and values
  • Maintain ethical relationships with advertising clients; adheres to McClatchy's Code of Conduct

Non-Essential Functions:

  • Performs other duties and projects as assigned
  • Generate reports as needed/requested
  • Attends webinars and additional training opportunities to continue to increase knowledge

Supervisory Responsibilities:

Responsible for supervision and performance management of digital trafficking, fulfillment and digital production staff


  • Must be able to work independently and as a part of a team
  • Must have the ability to handle multiple projects and responsibilities simultaneously
  • Time management – uses your own time effectively and respects the time of others
  • Good organizational skills and the ability to prioritize work to meet deadlines
  • Intermediate to advanced proficiency with personal computers, the Internet, database applications, and the Microsoft Office suite of products.
  • Intermediate to advanced knowledge of web technologies, Google Analytics, and digital ad serving/trafficking
  • Skilled at influencing for success through education and trust building
  • Able to communicate effectively ensuring a clear understanding of expectations (enable, explain, support)
  • Must be able to work effectively with others and communicate in a positive manner
  • Strong customer service skills with attention to detail
  • Able to work under conditions where aggressive deadline pressures are essential
  • Possess business and digital acumen
  • Strategic thinker
  • Deep understanding of SEM, SEO, Social, Mobile, Programmatic and content marketing
  • Ability to troubleshoot issues and display strong problem-solving abilities
  • Exhibits technical competency with systems and tools
  • Able to learn new computer/web-based/3 rd party programs and tools


  • Any combination of education and experience equivalent to an Associate’s Degree plus two years of sales, digital product or related experience
  • Bachelor’s degree in Marketing/Advertising or related field preferred
  • Sales or marketing experience is preferred, ideally in advertising sales