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The News Tribune

1950 South State Street
Tacoma , WA
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Sales Manager - Excelerate Digital

The News Tribune
Tacoma, WA Full time
Posted on January 5, 2018

The Tacoma News Tribune has an immediate opening for a Sales Manager - (Excelerate Digital).  The Sales Manager is an important role in driving digital revenue for large local accounts and leading a sales team.  This individual is responsible for developing and executing initiatives for client acquisition and revenue generating activity across our fast growing digital business.   

The Sales Manager is an important role in driving digital revenue for large local accounts and leading a sales team.  This individual is responsible for developing and executing initiatives for client acquisition and revenue generating activity across our fast growing digital business.  This position assists in the development and execution of all digital advertising strategies, along with new product and market development to grow revenue and market share.   

Essential Duties & Responsibilities:

  • Understand, assess, and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team
  • Create proposals after gaining a complete understanding of the client’s needs through a CIA (needs analysis)
  • Communicate the ROI of the solution and educate the client on the solution, as needed
  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
  • Target and build relationships with existing clients and potential clients within local markets
  • Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs
  • Assist local market and lead a strategic sales team with sales process and strategy to close additional, incremental revenue
  • Assist with executing company Big Ask and Agency Launch initiatives and strategies

Key Competencies:

  • Ability to identify prospects and capture new business revenue
  • Understands each client and their unique business needs in order to provide ROI-impactful solutions
  • Act as key client advocate and liaison
  • Interpret client needs to the group and manage execution of those needs. Should be able to initiate and define interactive projects internally
  • Works with client to define objectives and parameters of new digital projects. Sells need for a project to client when required.
  • Exhibits technical competency (i.e. using a CRM, completing client-ready proposals in PowerPoint, etc…)
  • Researches and provides insights to the clients
  • Has deep understanding of local market and competitive landscape
  • Attends local networking events to become clear media leader
  • Work effectively within a team-oriented and collaborative environment

Qualifications:

  • Education: Bachelor’s Degree preferred
  • Experience: 3-4 years prior digital media account management experience required; digital agency experience preferred
  • Prior leadership/management experience needed
  • Skills: This person must be highly organized, with charismatic and varied communication style.  Familiar with both online and offline work  Juggles priorities with boundaries on behalf of both the agency and client.  Communicates skillfully.  Appreciates creative and design aesthetics
  • Ability to travel (up to 25%)